The designing idea was born by analyzing Chevrolet cars and realizing that the current year’s models (2018-2019) had similarities in the shape of their front grilles, when compared to cars from other manufacturers.
Such was a feature that distinguished Chevrolet cars by making them easy to recognize. For the model application, a 2019 Silverado pickup was used with the required adjustments in composition and design to be successfully applied in outdoor advertising.
Second place winner in the 2019 Totem Awards, under the company name Exterioriza.
Tags: Marketing, Advertising, Outdoor Advertising
June 3, 2020