The publicity campaign “We All Have a Sweet Tooth” seeks to remind the public that candy is an important ingredient in Mexican identity and that enjoying candy speaks right to the heart. We used the wrapping images of several popular Mexican candies that were present in the childhood of most of the public. These candies arranged in a heart shape, reinforce the message of the campaign, which appears in the center of the advertisement.
Tags: Marketing, Advertising, Outdoor Advertising
June 3, 2020