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Cruz Roja

Transparency campaign for the Ensenada Red Cross indicating the number of cases attended in the current year (2018), in real time. It was accomplished through an electronic counter devise updating numbers with messages (SMS). The main purpose was to emphasize the importance of the public’s donation in order to continue with the rescue and medical emergency work for the city’s population.

Nominated for the A! Design Award 2018, under the name of the company Exterioriza

Tags: Marketing, Advertising, Outdoor Advertising

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