In order to attract a younger clientele, Panificadora Bahia, one of the most popular bakeries in Ensenada, is constantly being renovated. A colorful pop proposal inspired by the Mexican lottery was made, using phrases that could only be applied in the city of Ensenada, including the name of the bakery. The final result for Panificadora Bahia was obtaining a distinction over its competitors.
Tags: Marketing, Advertising, Advertising
June 4, 2020